digital-advertising

 

Digital Advertising

Advertising through Google, Bing, facebook, and other Social Media compliments SEO.

The best advertising focuses on a specific target market. A digital ad give the advertiser greater control over who sees it, which means less money wasted on people who have no interest. We work with our clients to understand their objective. We help out clients choose between Google adwords, Bing Ads and Facebook ads.

Start small and continually test

One of the advantages of advertising is you can test campaigns for very low costs. There are many factors affect response rates and ultimately if the advertising is worthwhile. We are experts at improving response rates through:

  • Actual Ad (wording / image)
  • Where to send (web page / phone number)
  • Offer (price / discount)
  • Target Segment (interests/demographics/time of day)
  • Reducing the cost per ad by improving targeting

Landing pages improve response rates

A landing page can be any page that someone lands on after clicking on an online marketing call-to-action. Dedicated, promotion-specific landing pages are what we use to improve response rates.  Dedicated landing pages are standalone pages that are designed for specific marketing campaigns.

The double benefit of better targeting

1) Better targeted ads are charged less per click by Google/Facebook etc. This is they want to show better ads.
2) Better targeting means you paying for less wasted clicks

We are experts at targeting and ensuring our clients achieves the best savings and giving them the best return on investment.

How we improve your results?

To ensure your campaign works we follow key steps:

  1. Goal – what is your end goal? Yes, you want more customers but do you want more calls, emails? When we know the end goal we know how to start.
  2. Keywords – We review keywords based on volumes and competition.
  3. Actual Ad – Given the knowledge we now have we’ll build a personalized campaign for you.
  4. Destination/Landing Page – we work with you to look at where the traffic will be taken to and what we can do to improve your response rates.
  5. Tracking and Reporting – we track, measure with the goal of improving results
  6. Improve – hen we know what is going on we continually improve.

FAQS

  • Can I change my budget? Yes, of course.
  • Can I  pause or stop my campaign? Yes, of course.
  • Will I receive regular updates? Yes, of course.
  • How is my budget managed? We set a monthly budget which is spread into a daily spend
  • How do I know what’s happening? We will keep you updated

Next Steps

Contact us for a chat about how we can drive your business through targeted and professional advertising.