Top 8 Google algorithm updates 

Google Algorithms

Google changes the algorithm for SEO almost every day and they intentionally bounce rankings around, to keep SEO experts guessing.  Some changes are tiny while others (such as Google Panda and Google Penguin) seriously shake things up.

If you try too hard at SEO, or react too quickly, or don’t know what you are doing then when these updates come you can get seriously hit by Google and it will take a long time to recover.

This will help you make sense of the changes and penalties rolled out recently:

  1. Panda Launch date: Feb 24, 2011 Hazards: Duplicate, plagiarized or thin content; user-generated spam; keyword stuffing
  2. Penguin Launch date: April 24, 2012 Hazards: Spammy or irrelevant links; links with over-optimized anchor text
  3. Hummingbird Launch date: August 22, 2013 Hazards: Keyword stuffing; low quality content
  4. Pigeon Launch date: July 24, 2014; December 22, 2014 Hazards: Poor on- and off-page SEO
  5. Mobile Launch date: April 21, 2015 Hazards: Lack of a mobile version of the page; poor mobile usability
  6. RankBrain Launch date: October 26, 2015 Hazards: Lack of query-specific relevance features; shallow content; poor UX
  7. Possum Launch date: September 1, 2016 Hazards: Tense competition in your target location
  8. Fred Launch date: March 8, 2017 Hazards: Thin, affiliate-heavy or ad-centered content

Click here for a document that gives more details

For a much longer list of all updates see