What is SEO?

Search Engine Optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results of Google and other search engines.

There are more than two hundred factors which affect the ranking positions of each website on the Google search engine and Google is continually changing their algorithms.

Why is SEO important?

90% of Google searches are answered by the first page of Google and 42% are answered by Position 1. If businesses are not on page 1 they are missing out on potential customers who are searching for their product or service.

  • SEO drives over 90% of all online search traffic
  • Users trust organic listings over paid listings (PPC)

Hypothetical SEO Value Calculations

1,000    Number of Searches per month for your key term

0%        % of traffic currently getting to web page

5%        % of traffic ‘Aim to get to web page’

50          potential customers will get to web page

15          potential customers who will contact through phone or web enquiry

5            potential customers who become customers

$500      profit per customer

$2,500  extra profit due to SEO

SEO & Google

What SEO work do we actually do

We offer affordable SEO through packages, consultancy and a team dedicated to our clients. If you want to get results you need a SEO expert and outsource SEO to us. We offer quality and affordable SEO.

When we work with a client we put together a detailed plan which includes

Choosing the Correct Keywords

This is a combination of volume, how competitive terms are and ensuring they align with your business direction.

Fixing on-page errors

In many cases we find errors we are able to quickly fix to get our client’s quick wins.  We then work on every page, ensuring they are optimised for search engines.

Ensuring content is optimised

We ensure there is the right amount of content, the right wording, the correct balance of keywords used and ensure regular fresh content. We make it easy for Google to know what you do, and for Google to appreciate what you do.

Giving your page the perfect titles and tags

There is an art to ensuring the right Titles, Page Descriptions, and Tags to ensure Google know what you do. This usually gets quick wins.

Increasing visibility and building trust

We submit your website URL and overview to all major directories and also social bookmark your website. There is an art to this through the right balance of trusted sources:

  • Business Directories
  • Article Submissions
  • Guest Postings
  • Infographics

Keeping clients informed with reports and meetings

We will be reporting to you on a monthly basis and catch up every 3 months.

Sample of Reports Produced