Simple SEO Tips

We are often asked what can we do to improve our web page. This is an overview of SEO and highlights some of the ways to improve your SEO results. They may get you from page 4 to page 3 of Google. They won’t get you to page 1 or position 1.

What is SEO

SEO it is about making it simple for Google to understand what you offer, improving your web page and improving your reputation. As a result Google will put your web page higher up the rankings, more people will see your business and then you will get more enquiries. The beauty of SEO is that it allows small businesses to compete with big businesses.

Link Building is about building your reputation

If you get an offer to build links that super cheap or form a not reputable source then don’t do it, it is likely to be bad links that will damage your reputation. Getting a few of your friends to link to your site and you link to theirs is also not enough.

On Page SEO Tips
*     Have a very good Page title and use all the words available to you and don’t go over 65 characters
*     Have a description that gives a good summary of what your page and your business are about.(keep it 140-150 characters)

SEO Content tips
*     Google loves content, so ensure you have about 500 words on your pages, and in particular about 500 words on your home page
*     Update your web page regularly – ideally update once per month with a blog.

SEO Keyword Tips
*     Understand Keywords/Key Phrases. They are a little phrase that people search Eg Architect, Architect Bondi, Architect Eastern Suburbs, Quality Architect, Cheap Architect, Sustainable Design, John’s Architecture
*     Determine what your keywords will be. It can be your offering followed by a location. eg SEO for Small Business Sydney, Lawyer in North Sydney, Candles online.
*     In all online communication use these few keywords over and over again to clearly state what you offer. eg We offer SEO services in Sydney to help small businesses grow.

SEO Technical Tips
The below may be a little technical for many people but they are included here, as they are very important.
*     Ensure you have a site-map (if you don’t know contact us and we can check for you
*     Ensure your heading structure is set up correctly (eg H1, H2 and not H1, H3) (if you don’t know contact us and we can check for you)
*     For any images write something relevant in the description (eg instead of just calling it image 1 with no description name it Front View of House and in the description write House designed by John the Architect)
*     Compress all images so your loading speed is fast

Hero SEO Partners are the best SEO option in sydney. We have proven top positions. We unlock the potential for our clients to get new customers through SEO, Social Media, Advertising and Web Builds. Contact us for a complimentary review.